Find out what your upgrade actually involves. Optimizely 13 is ready to go. If you're ready to migrate from CMS 12, there are a few major upgrade paths to figure out. Answer two quick questions and we'll show you what your upgrade path looks like, from low effort to full migration.
Working through the self-audit will likely surface some bigger questions. If you want help with any of them, we're ready to help:
CMS 13 Upgrade
Planning and executing the migration itself — Opti ID, ContentGraph, third-party package updates, and API cleanup.
Visual Builder Setup
Preparing your design system and content model so Visual Builder is both installed and ready to make a difference.
Opal Readiness
Deciding when and how to turn Opal on — including editorial policies, workflow updates, and advice on how the subscription begins paying for itself.
Optimizely Support and Co-development
Ongoing help for organizations that want a partner alongside their internal design and development teams.
Frequently Asked Questions
What does the self-audit cover?
Blend's Opti 13 upgrade self-audit covers two questions about your current CMS 12 setup — authentication and search. Your answers determine which effort tier — from low to high — your upgrade will fall into, with a specific breakdown of what's involved.
Who is it for?
Blend's Opti 13 upgrade self-audit is for web teams, IT directors, and developers currently running a site on Optimizely CMS 12 who want to understand what a CMS 13 upgrade actually involves.
Is Opal included with the CMS 13 upgrade?
No — Opal integration ships with CMS 13, but Opal itself is a separate paid subscription billed in Opal Credits. There's a free entry-level tier if you want to try it before committing. We can help you think through whether the subscription is worth it for your team.
What if we're on CMS 11 or older?
Blend's Opti 13 upgrade self-audit is written for teams on CMS 12, but most of it still applies — you'll just have more to do overall. Reach out and we'll be able to help you scope what the path from your version looks like.
What if I want help after seeing my result?
If the self-audit turns up something bigger — a full upgrade, a Visual Builder rollout, an Opal strategy — that's the kind of work we do. Reach out. No pressure either way; the self-audit stands on its own.
About Blend
Blend Interactiveis a web strategy, design, and development agency based in Sioux Falls, South Dakota. For over 21 years, we've helped organizations with complex websites figure out what to build, how to structure it, and how to keep it working after launch.
We've been working with Optimizely (and Episerver before that) since 2008, and we're a Platinum Solution Partner with four certified Optimizely developers on staff. CMS 13 is the latest chapter in a long story — and the underlying work is the same as it's always been: understand the platform, plan the upgrade carefully, and make sure the site is better on the other side.
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